Selling your home
Pricing your home to actually sell
The list price is the single biggest decision in your whole sale — and the one agents most often get wrong on purpose. Here's how I price a home on real numbers, and why that gets you more, not less.
The number comes from the market, not a guess
I price your home with a comparative market analysis (CMA): what similar homes near you — same area, similar size, condition, and age — have actually sold for recently, adjusted for what makes your home different. Not what a website estimate says, and not a number I made up to sound good. I'll show you the comparable sales so you can see where the price comes from.
Why overpricing costs you money
It's tempting to "start high and come down," and plenty of agents will quote you an inflated number just to win your listing. It backfires. An overpriced home sits. The buyers who'd pay fair value skip it, the days on market pile up, and a stale listing signals "something's wrong" — so you end up cutting the price and often selling for less than if you'd priced it right from day one.
Priced right creates competition
A home priced correctly for its condition and market draws the most buyers at once — and when buyers feel competition, that's when you get strong offers and clean terms. Pricing is a strategy, not a wish, and getting it right on day one is worth more than any gimmick.
Start with a free valuation
Curious where your home actually stands? I'll put together a real valuation from recent comparable sales — free, no obligation, and no getting handed to a call center. Just an honest number and a plan to hit it.
Request your free home valuation
Tell me where your home is and roughly what's prompting the move — I'll follow up personally with a real number and a plan.